A influência da midiatização da religião: a construção discursiva do “kit gay” como instrumento de manipulação do eleitorado evangélico brasileiro

Abstract

This work presents a critical analysis of the discourse on the Influence of the Mediatization of Religion: the discursive construction of the “Gay Kit” as an instrument of manipulation of the Brazilian evangelical electorate. This analysis was proposed from the following objectives, first to evaluate how the discursive construction of the "Gay Kit" influenced the Brazilian evangelical electorate and constituted an instrument of manipulation in the public space, more specifically, it sought to understand the relationship between Religion and Politics , with the relationship of the media in the public space, it was also proposed to analyze the impacts and effects of the interaction between mediatization of religious practices and the Brazilian electoral process, to present the media practice of Fake News and the power of manipulation in the Brazilian electoral organizational process; to outline aspects of the mediatization process of religion that influenced the elections. It was found in the course of the research that today's society is going through an intense process of renovation with regard to the media, today there is a very great facility to have access to all kinds of information and to be able to express opinions through social networks. , due to this facility, many news end up arriving without the proper veracity necessary for its dissemination. In the 2018 electoral process, candidate Jair Bolsonaro appropriated two concepts that had been appearing in the media for a while: “Gender Ideology” and fake News, one serving the other. As an ally in this discursive manipulation, he counted on the Evangelical Bank that with a traditionalist and homophobic rhetoric took his theory of gender ideology and sexualization of childhood to the mainstream media. Through Discourse Analysis, it was possible to verify the process of manipulation of the electorate mainly due to the constant dissemination of untruths through social networks in order to elect the current president of Brazil and overcome discrimination against minorities. The methodology used was bibliographic research, highlighting authors such as Cunha, Nogueira, Fairclough, among others.