O MERCADO DE PRODUTOS RELIGIOSOS NO NEOPENTECOSTALISMO BRASILEIRO SOB A ÓTICA DA EFICIÊNCIA DOS RESULTADOS

Abstract

The present research aims to demonstrate the historical perspective of the integration of religions and business or markets, through the horizon or capitalist perspective, seeking in the sacred essence or important link. In search of this evidence, we initially have in the market a meticulous activity involving a series of events of internal or external factors that go beyond the concepts of economic growth or decline and involve cultural, political and social conjunctures. The advance of traditional Pentecostalism has been going on for half a century, it is not caught up in an episode, nor is it a recent social occurrence, so that it is possible to observe resignifications in this religious phenomenon. Thus, neopentecostalism arises, which brings as a distinctive factor spiritual conflict and the shift from personal to monetary sacrifice. Factors such as these that have made this current one of the largest religious communities in the country and, not only religiously, go beyond, it is structured as a new market in effervescence, permeates segments such as: media, politicians and of religious products. Thus, Neo-Pentecostalism signified a strong shift in the direction of the doctrine of traditional Brazilian Pentecostalism. Adopting one, administrative and institutional organization in the same patterns followed by the business model. Through such multidisciplinary and multilateral analysis, themes such as: inevitability of religion, market, business, pluralism and sacredness begin to be established. It was possible to understand that it became normal for religious institutions to develop, regardless of their capacity for organization and relationship or not with the State, some kind of survival strategy in this market or business world