RELIGIÃO E COMÉRCIO SOB A PERSPECTIVA CAPITALISTA NA ERA PÓS-MODERNA

Abstract

This dissertation discusses the changing markets of recent times while exploring the possibility of inflows in western markets protected by faith companies. These paradigm shifts have meant that holdings incorporate new knowledge and new concepts of religiosity and their forms of expression in the media business, making a new look and new marketing strategies and ways to approach consumers arise. Born new ways of looking at ethics, human life in society, the ways to achieve earnings and new concepts for the same. These structural and ideological changes in economic systems obey the revolutions that has taken place in the psychological structure of a certain part of the population, but it all. At first, even in the pre - history of each community, in particular, geography determines what to look for and do in order to survive, but with the development of critical thinking education has become a lever that operated in effect reverse the capitalist ideology. So that the structure that has held up over the years, decades, centuries and millennia has been the religion mainly in regions where geographical conditions are not allowed and daring innovations that came to endanger the safety of the population. In these places, the cultural expression is very strong, but it needs a powerful support to curb the effects of the psyche over the middle. In order to enter these markets, corporations need to suit - cultural precepts of the people, law and religion, and are backed and supported by the discourse of greater power over the minds of individuals that space, in which case the sacred is the exponent greater expression. The work is structured in three (3) chapters, the first of which examines the coexistence between religion and society, to the main elements of capitalist societies, the presence of religion in society and the re -enchantment of the sacred world. In chapter 2 it approaches corporate changes based on religion, as has been the interest of commercial companies by religion and how it behaves within them. In chapter 3 it comes to religion and commerce from the perspective of capitalism in the current historical moment, showing why the ever increasing interest of companies about religions and their interest in the sacred world. We conclude finally that the post- modern companies seek to ally with the religious system with the purpose of broaden their fields, while the markets protected by faith have opened their doors to the capitalist system in order to keep their crops away from the stigma extinction, since their production of foodstuffs have become insufficient to sustain an ever growing population.