RELIGIÃO E NEGOCIAÇÕES INTERNACIONAIS: MERCADO INDIANO EM FOCO

Abstract

This dissertation is configured as bibliographical research, whose theoreticalmethodological approach is of descriptive nature. She tries to answer to the following subject-problem: for characterizing as a religion fundamentalista, whose followers have faith in their religious practices as absolute truth, what knowledge and do strategies agree to the international relationships develop so that the commercial negotiations can flow with India without offending the Indian Hinduism? In that sense, his/her objective is to demonstrate the influence of the religions in the negotiations mercadológicas, being evidenced the main subjects fundamentalistas of the religious Hinduism impede her and they consume the international relationships. The work begins with a panorama of the scenery world mercadológico by the influence of the religions, characterizing life philosophy as influence factor in the attitude and the people's decisions, presenting the impediments between international relationships and religious faiths, the importance of the symbolism of the consumption, the protocol formalities in the businesses with India and the power of the religious culture. In a second moment, it is made an approach holística of the religion, more specifically of the Hinduism, their characteristics in common, (salvation roads, divine faith, religious life and adoration cult) hiding in the woods for the anthropology and sociology of the religion. Finally, dicorre-if on the impact of the religions in the international commercial relationships, especially the present fundamentalism in the Indian market. Deference her morals ethics, is analyzed as those patterns interfere in the organizational relationships and esplicita-if his/her confrontation between capitalism and negotiations mercadológicas with hinduístas. The relevance of the study is in the fact of such relationships do part of a world globalizado and India to be a prominence nation in that scenery, but that requests of the negotiator a lot of knowledge, experience and, a priori, a strategic planning that includes rigorous study holístico of India, prioritizing life philosophy, simbologia of the consumption, being avoided, like this, inconvenient impediments to a practice mercadológica ethical, moral, harmonious and useful for both parts of the transaction. It is concluded, that the capitalism of the global world has impactado the culture of that people, from his/her front performance in the international competition, to the point of alavancar significantly his/her economy, although many problems persist current of the immense inequality social reinante in the country.